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Zoho CRM – Inserting Merge fields into Email Templates

By CRM, Zoho, Zoho CRM No Comments

Inserting merge fields into Email templates just got a whole lot easier with Zoho CRM’s new Template editor!

While creating a Template, simply type the “#” hashtag symbol.  This brings up field selection box where you can just start typing the field you’re looking for the the system dynamically shows you the fields that match.  For example, say you’re creating a Lead Email Template and you wanted to insert the “First Name” field.  simply type #fir and you’ll see this:

Then you just have to click on “First Name” to insert the First name merge tag.

Zoho CRM – Find out how your emails are performing

By CRM, Zoho, Zoho CRM No Comments

When you send an email from CRM you can now go to the recipient’s record in CRM and see if they opened it, and/or clicked on links embedded in the email.  This is great, right?  But did you also know that if you send a mass email to a set of Leads or Contacts that you can get summary information on how that email performed overall – meaning how many people opened it, and how many people clicked links?  It’s called Template STATs!   Read More

ZOHO CRM – Show/Hide Fields on form

By CRM, Zoho, Zoho CRM No Comments

In Zoho CRM, you can now establish “Layout Rules” that will show or hide fields and/or sections and/or make fields mandatory based on criteria!  This will go a long way towards managing your module forms and making them easier for your users to use!

For example, let’s say you sell two “Types” of Services.  Based on the type of service you sell, you need to collect a different set of information for your Deal record.

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Zoho CAMPAIGNS – stop your emails from landing in Spam

By Email Marketing, Zoho

Do you find that when you use Campaigns to send emails, sometimes your emails end up in your recipients Spam or Junk folder?  To stop this from happening, you can authenticate your email domain in Campaigns to greatly improve the deliverability of your emails.  (note: If you don’t manage your own domain, you will need to pass some instructions on to your adminstrator.)  Here’s how:

  • Login to your Campaigns Account and click ‘Settings” in the top Navigation menu.
  • Click “Email Authentication”
  • Click the Add a Domain (1) button at the bottom
  • Enter your domain name (e.g. marksgroup.net), and click the “Add” button to add the domain to your list.
  • Click the ‘SPF/DKIM Setup Link’ (2) for instructions. NOTE: These instructions will need to be completed by someone who has access to your domain administration.
  • Once the instructions have been carried out, click the verify (3) link.

Click here for more detailed step-by-step instructions from Zoho

Zoho CRM – Track your inventory!

By CRM, Zoho, Zoho CRM

Did you know that you can use Zoho CRM to track your inventory?  Tracking your inventory involves the following modules:

  • Products
  • Quotes (optional)
  • Sales Orders (optional)
  • Invoices
  • Pricebooks (optional)
  • Vendors
  • Purchase Orders

The Products module has the following fields for inventory tracking:

  • Quantity in Stock
    • incremented by a delivered Purchase Order
    • decremented by invoice (on create)
  • Quantity Ordered
    • incremented by a created Purchase Order
    • decremented by a delivered Purchase Order
  • Quantity in Demand
    • incremented by a Created Sales Order
    • decremented by a converted Sales order
  • Re-order Level – set to receive re-order alerts

Details on how it works:

  • Initialize your Product records and enter your initial Quantity in Stock, and Pricing values
  • PURCHASING
    • Create a Purchase Order and add a product as a line item with a quantity
      • zoho automatically adds the quantity listed in the purchase order to the Quantity Ordered field in the product record.
    • When the products are received, mark the Purchase Order as “Delivered”
      • zoho automatically subtracts the quantity form the Quantity Ordered field and adds it to the Quantity in Stock field
    • Set a Re-order level and get alerts when inventory dips below established levels.
  • SELLING
    • Optional – Create a Quote Record, add the product(s) as line items with a quantity. (Quotes do NOT affect product inventory!)
    • Optional – Create a Sales Order Record (or convert a Quote to a Sales Order) with line items (products with prices and quantities)
      • zoho automatically increments the Quantity in Demand field by the quantity listed in the Sales Order for all products listed as line items in a Sales Order 
    • Create an invoice (or convert a Quote or Sales Order to an invoice)
      • zoho automatically decrements the Quantity in Stock field by the quantity listed in the invoice for all products listed as line items in Invoice

Using this part of Zoho CRM is a great compliment to Quickbooks Online (which does not have inventory tracking).  Simply push your invoices to Quickbooks online (through Zoho’s Quickbooks Connector) for billing and tracking.

ZOHO CRM – Activities, Notes and Emails all in one report!

By CRM, Zoho, Zoho CRM

Salespeople can use a variety of ways to log their interactions with Leads and Contacts.  Some put information in Notes, others log events or calls and others carry it all out in emails.  Now you can pull an “Interaction” report that will extract data from all three of these sources to see all sales activity in one report!

When selecting the data for your report (step one in report creation), choose, Activities, Notes and Emails as the three related modules, Choose tabular (or summary and group by Lead Owner if more than one salesperson), and select the following columns shown:

  Set the timeframe in the filters section to correspond with how frequently you plan on monitoring the activity.  If you’ll look at activity weekly, you can set the Lead last activity time to “Last week” and have the report delivered on Monday.

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